The National Tourist Office of Madagascar (ONTM) in partnership with the Ministry of Transport, Tourism and Meteorology launched the 8th edition of ITM (International Tourism Fair Madagascar).
This major international event will be held this time at the International Conference Center in Ivato from 13 to 16 June 2019. On this occasion, the Minister of Transport, Tourism and Meteorology, Joel Randriamandranto declared that a target of 500,000 tourists will be registered in five years. “Many strategies will be implemented to do this. It involves the creation or renovation of accommodation, port and airport infrastructures as well as the diversification of tourism offers while maintaining the enhancement of our biodiversity, which is the hallmark of Madagascar. These include sports tourism such as kitesurfing, “he added.
Special status. In addition, “all regions of the island must benefit from the benefits of tourism development. The eastern part of Madagascar is for example, very favorable to the practice of kitesurfing. We use experts or professionals in this area to exploit it. As for Nosy-Be and Sainte-Marie, these regions will benefit from a special status to facilitate the attractiveness of investors in this sector. Then, the training of skilled labor will be strengthened to ensure the quality of services offered, and this, without forgetting the formalization of tourism activities. And finally, the opening of the air sky of Madagascar aims to attract many foreign airlines to come serve the Big Island with the rest of the world, in order to reduce the cost of the qualified destination still expensive at the moment. raised the minister of tutelage.
Guest of honor. Speaking of the ITM show in its 8th edition, this official Vanilla Islands event is part of the ONTM’s 15th anniversary celebration. It brings together in the same place operators working in the sector of Tourism, Air, Leisure, Gastronomy and Crafts in order to enhance the destination Madagascar. The show will serve as a platform to further promote investment, between project sponsors and local or international investors. “Spread over an exhibition area of 30,000m², double the previous edition, the number of stands will increase from 247 to 300 to accommodate the expected 15,000 visitors. Indonesia will be the guest of honor at ITM 2019. There will also be an intense eductour program and 300 B2B meetings as well as conferences with dynamic themes. At the same time, it is a show rich in entertainment and 10,000 free invitations to distribute. Operators from the 22 regions will participate massively, “said Boda Narijao, the PCA of the ONTM.
Source “Midi Madagascar”: http://www.midi-madagasikara.mg/economie/2019/02/09/destination-madagascar-un-objectif-de-500-000-touristes-en-5-ans/